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Privacy Policy

Last updated: May, 2026.

VAKRA is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or make a purchase from our website (the “Site”), in accordance with the UK GDPR and the EU General Data Protection Regulation (GDPR).

1. Who We Are (Data Controller)

Business Name: VAKRA
Registered Address: Commonhall Street, Chester, United Kingdom
Email: vakraverse@gmail.com
Phone: +44 7818 988301

For the purposes of data protection law, VAKRA is the data controller of your personal data.

2. Personal Data We Collect

When you visit our Site or place an order, we may collect the following categories of personal data:

a) Information You Provide Directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment-related information processed securely by Stripe, PayPal, and Klarna

  • Order details and purchase history

  • Communications with us (emails, contact forms, customer support)

b) Information Collected Automatically

  • IP address

  • Browser type and device information

  • Pages visited and interaction data

  • Cookies and similar tracking technologies

3. How We Use Your Personal Data

We process your personal data for the following purposes:

  • To process and fulfill your orders

  • To arrange shipping via our dropshipping suppliers

  • To process payments and prevent fraud

  • To communicate with you about your orders or inquiries

  • To improve our website, services, and customer experience

  • To comply with legal and regulatory obligations

  • To send abandoned cart reminder emails where you have provided your email address

  • To run targeted and retargeting advertisements via Meta (Facebook and Instagram) using pixel tracking data

  • To send marketing communications where you have consented to receive them

Legal bases for processing include:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate interests (e.g., improving services, fraud prevention)

  • Your consent (where required, such as for cookies or marketing)

4. Cookies and Tracking Technologies

Our Site is built on Wix, which uses cookies and similar technologies to ensure proper functionality, security, and analytics.

Cookies may be used to:

  • Remember your preferences

  • Enable shopping cart and checkout functionality

  • Analyze website traffic and performance

  • We use the Meta Pixel (provided by Meta Platforms Inc.) on our Site to measure the effectiveness of our advertising, build retargeting audiences, and improve our ad campaigns on Facebook and Instagram. This may involve the transfer of browsing data to Meta. You can manage your Meta ad preferences at facebook.com/settings/ads

You can manage or disable cookies through your browser settings. For more details, please refer to Wix’s cookie practices.

5. Sharing Your Personal Data

We only share your personal data where necessary, including with:

a) Service Providers

  • Payment processors: Payment processors: Stripe and PayPal

  • E-commerce platform: Wix

  • Shipping and dropshipping suppliers (to fulfill your orders)

  • IT and website analytics providers

  • Meta Platforms Inc. — for advertising and retargeting purposes via the Meta Pixel

  • Currency conversion service providers — for displaying prices in local currencies

These third parties process personal data only on our instructions and are required to comply with applicable data protection laws.

b) Legal Requirements

We may disclose personal data if required to do so by law or in response to valid legal requests.

6. International Data Transfers

Some of our service providers (including Wix, PayPal, and suppliers) may be located outside the UK or European Economic Area (EEA).

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions

  • Standard Contractual Clauses (SCCs)

  • Other lawful transfer mechanisms under GDPR

7. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal, accounting, or regulatory obligations

Order and transaction data may be retained for several years to meet tax and legal requirements.

8. Your Rights Under GDPR

If you are located in the UK or EU, you have the following rights:

  • Right of access – request a copy of your personal data

  • Right to rectification – correct inaccurate or incomplete data

  • Right to erasure – request deletion of your data (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing based on legitimate interests

  • Right to withdraw consent at any time (where consent applies)

To exercise your rights, please contact us at vakraverse@gmail.com.

9. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

In the UK, this is:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

If you are in the EU, you may contact your local data protection authority.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. Payment information is processed securely by third-party payment providers and is not stored on our servers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Any updates will be posted on this page with a revised “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

📧 vakraverse@gmail.com
📞 +44 7818 988301

13.Marketing Opt-Out

You can opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at vakraverse@gmail.com. Opting out of marketing will not affect transactional emails related to your orders.

14. Wix Currency Converter

We use a currency converter tool that detects your approximate location to display prices in your local currency. This involves processing your IP address to determine your country of origin.

15. Last Updated Date

Last updated: May 2026

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